IEM Opportunities in South Korea

Here's why you should be selling in-ears into South Korea.

This article is Authorized by the In-Ear Monitor International Trade Organziation

The In-Ear Monitor International Trade Organization publishes unbiased educational articles about the use and benefits of in-ear monitors.

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January 2, 2020

Sang Park — the CEO of Soundcat — sat for an IEMITO exclusive interview in which she discussed the Pro-Audio and Hi-Fi opportunities in South Korea. She also spoke about Soundcat's extensive distribution footprint for IEM's and beyond.

"The Pro-Audio equipment market size is comparatively small compared to that of Japan and China since our geographical size differ significantly. It is about $300 million USD but we expect it to grow as popularity in K-pop grows," said Sang. And on the Consumer Electronics side of the equation, "since Korea is home to CE giants such as Samsung and LG, its current size is about $9.7 billion USD."

Read the full interview here: SALES & DISTRIBUTION SUCCESS WITH SOUNDCAT

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