November 14, 2019
SoundCat serves the portable audiophile market but they also sell directly to top K-Pop artists, broadcasting companies, studios, and houses of worship. This makes sense. The equipment favored by audiophiles is professional-grade with roots in the pro-audio industry. Take in-ear monitors for example.
Before in-ears were the favorite portable devices for audiophiles, they were stage tools for musicians. You would be hard pressed to find a single K-Pop band that tours with wedges. Their intricate stage shows and highly choreographed dance moves make IEMs necessary. SoundCat's roots as a company are intertwined with top Korean artists and idols. SoundCat made a huge name for themselves by representing the top Pro Audio In-Ear Monitoring companies and by building relationships with top touring artists and audiophiles alike.
Because of their strong connections to the agents, managers, and entertainment companies, SoundCat has been able to leverage fame and endorsements as a main marketing tool for brand awareness. This has allowed them to expand into all musical aspects. This is why international Pro Audio companies such as Focusrite, Nord, ROLI, MXL, RME, and Teenage Engineering partner with SoundCat for their distribution needs.
SoundCat is able to leverage their physical and online presence and can seamlessly move between Big Box retail, specialty niche consumer electronics, MI, and Pro Audio channels. This creates a wonderful ecosystem for international companies whose product lines cater to professionals and high-end enthusiasts.